First Stop Intranet
A custom-built intranet for the First Stop chain, bringing all data, documentation and communication for every dealer into one place. Eliminates silos and strengthens community across workshops.
Running a nationwide chain of auto workshops smoothly requires lightning-fast access to information. First Stop's challenge was that information lived in silos. Dealers struggled to get a consolidated view of their own KPIs, sales and visit data. Meanwhile, important documents, manuals and chain news were scattered across emails, local drives and printed papers. This meant head office spent unnecessary time answering questions and distributing data, while dealers lacked a shared space to collaborate day-to-day.
We built a dedicated, closed intranet that serves as First Stop's digital heart. In just 6 weeks we delivered a tailored platform where every dealer has their own unique login. The platform integrates directly with their existing data and visualises sales, visits and KPIs in real time. But we didn't stop at data — we built in strong collaboration tools: internal chat, newsletters and an internal marketplace where workshops can quickly buy, sell or swap spare parts and specialist tools.
The entire platform is designed with usability in mind, so mechanics and workshop managers can quickly find what they need without stepping away from the lift any longer than necessary. When a dealer logs in, they are greeted by a personal dashboard pulling their current performance data — creating local transparency and motivation.
Document management is fully centralised. When head office uploads a new technical guideline or an updated price list, it is instantly available to everyone. No emails, no printed papers — just one place to look.
The internal marketplace and chat function have transformed the chain from being individual workshops into functioning as a strong network. If a workshop in Jutland is missing a specific tool, they can request it in the chat or on the marketplace, and a colleague in Funen can step in.
This is not just a file drive; it is an active, social collaboration platform that binds the chain together and makes every individual workshop stronger.
What the system does
Live KPI Dashboard
Visual presentation of sales, visit numbers and performance for each dealer. Gives instant overview without manual data processing from head office.
Central Document Sharing
One unified database for all manuals, guidelines and price lists. Always up to date, always accessible to every workshop.
Internal Marketplace
A custom-built exchange hub. Workshops can easily sell, buy or loan spare parts and specialist tools to each other across the country.
Chain Newsletters
Built-in module for internal communication, so head office can easily push important updates, campaigns and news directly to all screens.
Internal Chat
Lightning-fast knowledge sharing and technical sparring. Mechanics can chat directly with each other to solve complex problems on the workshop floor in real time.
Role-based Access
Different access levels ensure head office can see cross-chain data, while individual dealers only see their own sensitive key figures.
Before vs. after
Before the platform
- Sales figures and KPIs were hard to access and required manual export
- Documents and manuals lived in inboxes and physical folders
- Minimal contact and knowledge sharing between the chain's different workshops
- No easy way to loan or swap specialist equipment across dealers
- Head office spent heavy administrative time distributing information
With the platform
- One shared entry point (portal) for the entire chain
- Automatic dashboards show performance in real time for each dealer
- All documents gathered in one searchable system, updated centrally
- Strong community focus via internal chat and newsletters
- Internal marketplace minimises downtime from missing parts or tools
From idea to launch
Discovery & requirements
We met with First Stop, mapped information flows, identified silos and specified the platform's features in detail.
Design & architecture
Designing the user interface with a focus on mechanics and workshop managers being able to quickly find what they need without leaving the lift unnecessarily long.
Production
Development of all core components: dashboard integration, document module, marketplace, chat and newsletter system. Delivered in 6 weeks.
Rollout & onboarding
Gradual rollout to all dealers with onboarding materials and support, ensuring everyone got started comfortably from day one.
First Stop got far more than just a file drive — they got a digital hub that strengthens both business and community. Head office saves countless hours every week on administration, KPI distribution and manual dissemination. Out on the workshop floor, mechanics find they never have to hunt for the right information, and a colleague on the other side of the country is just one chat message away. The data silos have been broken down, and the chain now moves forward as one unified unit.
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