Social Media Command Center
It started as a marketing dashboard. Today, Planet Alpha is our unified command center for organic social — write one post, personalize it per account, schedule, QA, publish and reply to comments across 50+ accounts from one place. One system that saves us 35,000 kr+ a year and 40+ hours a month.
Note: Names and numbers shown are mock data to protect client confidentiality.
We run organic social for a large number of clients — 50+ Facebook and Instagram accounts, including a global client with 4 national accounts and 20+ individual accounts across their dealer network. We originally built Planet Alpha as a dashboard to get an overview of all the data. But the real bottleneck wasn't SEEING the numbers — it was OPERATING at scale: writing, tailoring, scheduling and engaging across dozens of accounts, while paying for separate tools and hopping between them.
Because Planet Alpha is built AI-first and fully ours, we kept extending it — until it replaced our entire stack. Today it's one command center: write a master post, let custom fields ({company_address}, {company_phone} …) automatically tailor the copy for each account, see a true-to-life FB/IG preview, schedule for a future time that publishes automatically, QA each account's version in an Instagram-style flow, reply to comments and messages right in the app — and analyze it all afterwards. One owned system replaces a paid publishing tool AND an analytics dashboard.
Planet Alpha began as a dashboard — one place to see all organic and paid data across 50+ accounts. But we quickly realized that SEEING the data wasn't the expensive part. The expensive part was OPERATING: writing, scheduling and engaging across dozens of accounts.
So we kept building. A composer where you write one master post and roll it out across every selected account — with custom fields that automatically tailor the copy for each account.
Note: Names and numbers shown are mock data to protect client confidentiality.
Note: Names and numbers shown are mock data to protect client confidentiality.
Then scheduling with automatic publishing, a per-account Instagram-style QA flow, a comments and messages inbox for FB/IG, a content calendar with account groups, and a Google Drive integration so we pick images straight from each account's own folders.
The result is one owned system that replaces an entire stack of paid tools — saving 35,000 kr+ a year and 40+ hours a month — shaped exactly around our workflow and delivered in a fraction of the usual time thanks to our AI-first development process.
What the system does
Write once, publish everywhere
One master post rolls out to every account — custom fields automatically tailor the copy for each account ({company_address}, {company_phone} …).
True-to-life FB/IG preview
Photo, carousel and Reel with a realistic Facebook and Instagram preview before anything goes out.
Schedule & auto-publish
Plan posts for any future time; a background engine publishes them on the dot — no manual sending.
Comments & messages
See and reply to comments and DMs from Facebook and Instagram right inside Planet Alpha — engagement without switching apps.
Google Drive built in
Pull each account's images straight from their connected Drive folder — no more hunting for the right files.
Unified analytics
The roots are still here: a KPI overview across all accounts, including the unique franchise view that combines 4 national + 20+ accounts with averages.
Before vs. after
Before
- A paid publishing tool AND a separate dashboard
- 35,000 kr+ a year in SaaS subscriptions
- 40+ hours a month of manual work
- Hours spent hunting for the right images
- No quality control before publishing at scale
After
- One owned command center: publish, schedule, QA, engage, analyze
- 35,000 kr+ saved per year, 40+ hours saved per month
- Write one post → personalized across every account automatically
- Images pulled straight from each account's Google Drive
- Per-account QA before anything goes live
From idea to launch
Dashboard
Unified organic and paid data, with the unique franchise overview.
Publishing engine
Compose → multi-account with custom fields and a true-to-life FB/IG preview.
Scheduling
Schedule posts that auto-publish via a reliable background engine.
QA & calendar
A per-account approval flow and a unified content calendar.
Drive & groups
A per-account Google Drive image picker and account groups across countries.
Engagement
See and reply to comments and DMs from FB/IG right in the app.
One owned system has replaced multiple paid SaaS tools — saving 35,000 kr+ a year and 40+ hours a month. The team writes, schedules, approves and engages across dozens of accounts from one place, and even pulls images straight from each account's Google Drive instead of hunting manually.
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