Planet Alpha: Social Media From One Place
Planet Alpha is alpha.ai's own system for organic social media, used across more than 50 Facebook and Instagram accounts. One post is written, adapted per account, scheduled, quality-checked and published from the same place. The system has replaced several paid tools and saves more than DKK 35,000 a year and more than 40 hours a month.
Note: Names and numbers shown are mock data to protect client confidentiality.
We run organic social for a large number of clients — 50+ Facebook and Instagram accounts, including a global client with 4 national accounts and 20+ individual accounts across their dealer network. We originally built Planet Alpha as a dashboard to get an overview of all the data. But the real bottleneck wasn't SEEING the numbers — it was OPERATING at scale: writing, tailoring, scheduling and engaging across dozens of accounts, while paying for separate tools and hopping between them.
Because Planet Alpha is built AI-first and fully ours, we kept extending it — until it replaced our entire stack. Today it's one command center: write a master post, let custom fields ({company_address}, {company_phone} …) automatically tailor the copy for each account, see a true-to-life FB/IG preview, schedule for a future time that publishes automatically, QA each account's version in an Instagram-style flow, reply to comments and messages right in the app — and analyze it all afterwards. One owned system replaces a paid publishing tool AND an analytics dashboard.
Planet Alpha began as a dashboard — one place to see all organic and paid data across 50+ accounts. But we quickly realized that SEEING the data wasn't the expensive part. The expensive part was OPERATING: writing, scheduling and engaging across dozens of accounts.
So we kept building. A composer where you write one master post and roll it out across every selected account — with custom fields that automatically tailor the copy for each account.
Note: Names and numbers shown are mock data to protect client confidentiality.
Note: Names and numbers shown are mock data to protect client confidentiality.
Then scheduling with automatic publishing, a per-account Instagram-style QA flow, a comments and messages inbox for FB/IG, a content calendar with account groups, and a Google Drive integration so we pick images straight from each account's own folders.
The result is one owned system that replaces an entire stack of paid tools — saving 35,000 kr+ a year and 40+ hours a month — shaped exactly around our workflow and delivered in a fraction of the usual time thanks to our AI-first development process.
What the system does
Write once, publish everywhere
One master post rolls out to every account — custom fields automatically tailor the copy for each account ({company_address}, {company_phone} …).
True-to-life FB/IG preview
Photo, carousel and Reel with a realistic Facebook and Instagram preview before anything goes out.
Schedule & auto-publish
Plan posts for any future time; a background engine publishes them on the dot — no manual sending.
Comments & messages
See and reply to comments and DMs from Facebook and Instagram right inside Planet Alpha — engagement without switching apps.
Google Drive built in
Pull each account's images straight from their connected Drive folder — no more hunting for the right files.
Unified analytics
The roots are still here: a KPI overview across all accounts, including the unique franchise view that combines 4 national + 20+ accounts with averages.
Before vs. after
Before
- A paid publishing tool AND a separate dashboard
- 35,000 kr+ a year in SaaS subscriptions
- 40+ hours a month of manual work
- Hours spent hunting for the right images
- No quality control before publishing at scale
After
- One owned command center: publish, schedule, QA, engage, analyze
- 35,000 kr+ saved per year, 40+ hours saved per month
- Write one post → personalized across every account automatically
- Images pulled straight from each account's Google Drive
- Per-account QA before anything goes live
From idea to launch
Dashboard
Unified organic and paid data, with the unique franchise overview.
Publishing engine
Compose → multi-account with custom fields and a true-to-life FB/IG preview.
Scheduling
Schedule posts that auto-publish via a reliable background engine.
QA & calendar
A per-account approval flow and a unified content calendar.
Drive & groups
A per-account Google Drive image picker and account groups across countries.
Engagement
See and reply to comments and DMs from FB/IG right in the app.
One owned system has replaced multiple paid SaaS tools — saving 35,000 kr+ a year and 40+ hours a month. The team writes, schedules, approves and engages across dozens of accounts from one place, and even pulls images straight from each account's Google Drive instead of hunting manually.
