An AI Copywriter Built Into Elplus' Webshop
alpha.ai built a module directly into Elplus' PrestaShop webshop. It writes product descriptions from each product's specifications in both Danish and Greenlandic. Every product gets four texts, including an SEO text, and nothing is saved until it has been approved. Elplus did not get a new system on the side.
Elplus runs a PrestaShop webshop for the Greenlandic market. A catalogue that size needs sales copy, short descriptions and SEO texts in place, and every single text has to exist in both Danish and Greenlandic. Writing them by hand isn't a task, it's a year's work. And a simple AI button doesn't solve it: it guesses at the specifications, and it knows nothing about Greenlandic.
We built a PrestaShop module from scratch that writes the texts: short description, description, meta title and meta description. It lives in the webshop Elplus already works in and can be used on one product at a time from the product page, or on the whole catalogue as a single job. The module looks the product up online, so the text is based on the actual specifications, and then translates it into Greenlandic automatically.
Elplus didn't need a new system. The module is built into their existing PrestaShop and shows up where they already work with their products. The texts are saved directly on the products and land in the webshop with nothing in between.
The difference from a simple AI button is in the details. The module looks the product up online and writes from the actual specifications. The translation into Greenlandic leaves fixed technical terms alone and keeps the formatting, so the texts can be used as they are.
Elplus stays in control. They can try the texts out before anything is saved, and roll back a whole job or a single product. There's a cap per job and per month, and large runs go through the providers' batch API at half price. When choosing an AI model, a built-in tool runs the same products through several models and delivers a PDF with price and results, so the choice is based on numbers. The module also comes with a Danish user guide.
The module is built without customer-specific assumptions and runs on any PrestaShop 8 webshop with the customer's own API key at Anthropic, OpenAI or Google. It's an example of how alpha.ai works: we build AI into the webshop you already have, instead of sending you off to yet another tool.
What the system does
Web search
The module looks the product up online and writes from the actual specifications instead of guessing. It can be switched on for the whole catalogue or only for the short descriptions.
Translated into Greenlandic
The text is written in the shop's source language and translated automatically into the other active languages. Fixed technical terms are never translated, and the formatting is kept.
Try before you save
Generate a few sample texts, adjust the tone, run it again and only approve when the result is right. Nothing is saved along the way.
Everything can be rolled back
The old text is kept before the new one is written. A whole job or a single product can be undone.
Spending under control
A cap per job and a monthly cap. A job that would break the budget is stopped before it's sent, and large runs cost half price.
Model choice backed by numbers
A built-in tool runs the same products through several AI models and delivers a PDF with the results, price per product and an estimate for the whole catalogue.
Before vs. after
Without the module
- Sales copy, short descriptions and SEO texts written by hand
- Every text also had to exist in Greenlandic
- A whole catalogue was a year's work
- A simple AI button guesses at the specifications
With the module
- Texts written from the product's actual specifications
- Automatically translated into Greenlandic, with technical terms and formatting intact
- One product at a time or the whole catalogue as one job
- Approve before anything is saved, and roll back if needed
- A cap on spending per job and per month
Elplus now has a tool that can write and translate texts for the whole catalogue from the webshop they already work in. No new systems to learn, no new login and no texts to copy back and forth. And they're in control all the way: nothing is saved until it's approved, everything can be rolled back, and spending has a cap. That's how alpha.ai builds: into what the customer already has.
